The Instant Articles format optimizes the ads for This makes it easier for mobile users to to understand and engage with the content. Instant Article ads are pieces of text-based content that Facebook promotes across the platform.įacebook Instant Articles are an mobile-optimized publishing format that lets marketers distribute fast-loading, article-style ads via Facebook. Instant Article ads are pieces of text-based content that are promoted across Facebook. Landing page URL: Required Facebook Instant Articles ads sizes Instant Experience: Required Text recommendations Maximum file size: 4 GB for videos 30 MB for images If you include your product information in the ad, users may click over to your website or store to find (and buy) more of your products. People can shop your products directly from this landing page. This is a full-screen, in-app landing page that focuses on your brand and products. When people click on this ad, it takes them to a Facebook Instant Experience. Then, under the video, add three high-resolution images of your best selling products. You can start with a short video that highlights your product’s start features. To do that, use a combination of images and videos. If you have an ecommerce store and you want to advertise multiple products without overwhelming your audience, use collection ads.įacebook collection ads appear in people’s feeds so you need to make them engaging and versatile so that users won’t scroll past it. Landing page URL: Required Facebook Collection Ads Sizes Video length: Between one second and 241 minutes Minimum size: 120 x 120 px for videos 600 x 600 px for images Maximum file size: 30 MB for images 4 GB for videos Supported video file types: MP4, GIF, and MOV So if you’re looking to sell several products with one ad, just upload images or videos of the products you want to sell and link each one to the appropriate product page. What’s more, you can make each image/video link to a different page on your website. By combining images and videos, you can break down your product’s features into bite-sized bits your audience can easily digest. With carousel ads, you can upload between two and 10 images or videos for users to scroll through. If you want to show your audience a better view of your product/offer, use carousel ads. Resolution: At least 1080 x 1080 px Facebook in-feed carousel ad sizes Note: Don’t add text on your images when you upload them. In-stream video ads design specs ImagesĪspect ratio tolerance: 3% Text recommendations In-stream video ads only appear for mobile users. With the Facebook carousel ad format, your in-stream video ads will appear only when someone has been watching Facebook Live videos for at least 60 seconds. You can use Facebook in-stream video ads in two formats: single videos and carousel (which appear in people’s Facebook Live feeds). If your main goal is to get traffic and/or conversions, running in-stream Facebook video ads is an excellent way to grab (and keep) the attention of prospects. Video length: 1 second to 241 minutes Facebook in-stream video ads sizes Ratio: 1:1 (for desktop or mobile) or 4:5 (for mobile only) Resolution: At least 1080 x 1080 px (no maximum, so upload the highest resolution file you have) Text recommendations If you’re using images, keep the overlaid text minimal. To get the most reach and engagement, consider using panoramic images or 360-degree photos. In-feed ads can be images, videos, or even GIFs. upload the ad content (the visuals, copy, and links)įacebook places these ads in user’s news feeds, mixed in with posts from friends, family, pages and groups.pick a goal (reach, brand awareness, app installs, lead generation, etc.),.It’s easy to set up and can work without a big budget. Using in-feed ads is a great way to build hype around a new product. The right ad size and placement can help you reach the right audience across multiple platforms.Depending on your marketing objectives, the right ad size and placement you use will help your ad stand out from everything else your target audience sees.Knowing Facebook ad sizes helps you avoid posting images that will appear blurry, pixelated, or distorted.Here, you’ll find the most up-to-date Facebook ad sizes and design specs for 2022.īefore we get into that, here are a few reasons why you should know the sizes and specifications for Facebook ads: And it staying up to date with up to date specs can be difficult. Unfortunately, social media platforms-especially Facebook-change their ad sizes and guidelines often. But that won’t matter if you end up using the wrong assets as part of your ad campaign and see poor results. If you’re a social media manager or marketer, you likely have a good idea of how easy it is to upload a wrong-sized image or low-resolution video to social platforms.
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